Apple
El Encuentro
El Encuentro, a tribute to Spanish culture and creativity, celebrating its 40 years os Apple in Spain. The iPhone 17 Pro captured the soul of flamenco in an innovative live performance, taking it from Puerta del Sol to the rest of the world.
Flamenco, one of Spain’s most treasured artistic expressions, was the source of inspiration for El Encuentro, which featured the essential figure of contemporary flamenco, Israel Fernández, the singer and pianist Amaia, the virtuoso guitarist and 2025 Latin Grammy nominee Yerai Cortés, and DELLAFUENTE.
"El Encuentro is the living expression of how culture and innovation come together in the heart of Spain, from musicians and creators to designers and app developers,” said Tim Cook, Apple’s CEO. “It is proof that when creativity meets technology, extraordinary things happen that cross borders. And there is no better way to celebrate Apple’s forty years in Spain than by highlighting the incredible creativity and talent that make this country so special.”
A project conceived by Little Spain.
Project Creative Direction by Santos Bacana, Rogelio Gonzalez and Christian Lopez.